About Us

 combining team spirit with a little fashion is our passion!

Carol and Sonny DeShong gameday in Austin 2019 with the Texas Tower

Hi!

This is us, Sonny and Carol DeShong, founders and co creators of Desden. We've been married for nearly 30 years,  and working together for the last 17 or so...and the best part is that we still like each other! Win!

Our Desden story actually began back in 1971, when my father in law started Landes Inc., manufacturing totes for the retail market (remember those cute wooden handled purses with the buttons?) and eventually moving into promotional products. We still cut, print, sew and embroider in our factory in Houston, today.  You could say that Desden is the love child of Landes and College Football. Seriously, we love all things game day, and noticing a gaping hole in the market for anything geared towards the female fan..Desden began. Combining our design backgrounds and manufacturing capabilities, we started in 2007 with a simple Hibiscus patterned tote and a handful of colleges..fast forward to today, where we are officially licensed* for over 75 universities and have expanded our line to include designer purse straps, aprons, coolers, crossbody purses and more. Our tag line, "teaming with style" was born from the idea of combining team spirit and fashion, and that you shouldn't have to compromise one for the other! 

Watch the video here.                   

 

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